Online lead generation is considered a necessary evil by some in the franchising community. However, by working with experts, a company can alter their overall experience and final sales results, even as a new franchise concept. No other company exists that offers the industry experience of Franchise In-Sites, founded by former portal insider David Gollahon in 2008. In addition to that inside perspective and knowledge, key company personnel have diverse franchise backgrounds that include third-party broker networks and franchise concepts as well. That mix is what makes Franchise In-Sites such a powerful tool in franchisee acquisition.The company fills a unique role by carefully assessing the needs of each concept; including their individual growth goals and concerns, then utilizing lead projections from the online portals themselves to develop the best advertising map for each client. By working with Franchise In-Sites, IKOR USA is achieving their growth goals and even increasing them, based on their initial success.
According to Cynthia Gartman, CFE and president of IKOR, the decision to work with Franchise In-Sites has been crucial to their early success. “Franchise In-Sites’ process for portal selection and management are second to none. They make the lead generation seamless and we couldn’t be more pleased with our lead flow. We are a fairly new system and with the Franchise In-Sites team, we are well on our way to reaching 10 franchises sold in the first 6 months of franchising.”
Franchise In-Sites is proving that even start-up or early-stage franchise systems, given the right mix of ingredients in their development philosophy and processes, can succeed in the online world of lead generation. In IKOR’s case, Franchise In-Sites is providing them with their full-range of services; supplying a dedicated salesperson, who works directly with the franchise, in addition to placing the online ads and analyzing the results. This allows IKOR to operate as if they have an inside sales force, without the added expenses normally associated with that development structure.
About Franchise In-Sites – Offering three distinct options for all stages of smart franchise system growth, Franchise In-Sites places online lead generation advertising, provides analytic services and full sales outsourcing solutions for select franchise systems. Their client, IKOR, is a medical advocacy and guardianship firm serving the needs of seniors and the disabled, reachable at www.ikorusa.com/. More information can be found at www.franchiseinsites.com.
